This dynamic H&M High-Tech Flagship store in Times Square embraces modern technology with a digital runway: a virtual catwalk projecting images of guests onto exterior screens that brighten the backdrop of the city that never sleeps. This unique content can also be accessed in real-time through the customers' social media platforms.
There are several LED screens inside the store — 7,000 square feet of LED screens in all — one of which will display a digital runway on which shoppers can "strut their stuff." Guests’ runway images may also be projected on two 30-by-20-foot LED external screens hanging on the Broadway and 42rd Street sides of the building. As well as on their own social media platforms.