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Hong Kong Jockey Club IBU Interactive Table

ART DIRECTION, VISUAL DESIGN, UX

The large-format multi-user table offers real-time transactions, digital video and dynamic content for customers.
Visual design and UX for the IBU interactive table for the Hong Kong Jockey Club, One of the world’s leading horse racing organizations. The table combines RFID, secure transactions, digital video and multi-touch technology to provide a seamless and social betting experience for up to eight people.
The 10-foot x 4-foot large-format multi-user table enables players to securely place bets and collect payouts in real-time using the club’s RFID-enabled cards. They can also view detailed stats and historical performance information on the competing horses, watch videos from past trainings, and review the odds.
"Interactive Gaming Table Brings Gambling 2.0 To Hong Kong Race Track which is helping the Hong Kong Jockey Club attract a younger audience."

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